This exhibition is co-organized by the China Stationery & Sporting Goods Association and Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd. Under the theme of “Premium Fishing Tackle, Enjoyable Living,” it breaks through the boundaries of traditional exhibitions. Not only does it serve as a platform for product display, but it also marks a strategic starting point for the deep integration of the fishing tackle industry with the trillion-yuan tourism economy. It will lead the industry toward an upgrade in quality, fashion, and convergence, ushering in a new era of collaborative development between fishing and tourism.
㎡ exhibition areas
professional visitors
premium exhibitors
Excellent Activities
*This data is shared with the CIBS & Lifestyle & Tourism & Modern Concept World Expo
Why Exhibit
Integrate cultural tourism, camping, automotive communities, outdoor retail, and more to reach new consumer groups beyond traditional channels, driving sales in novel scenarios.
Accurately target Generation Z, securing the dominant consumer force for the next decade in advance.
Feature a dedicated international procurement zone, connecting buyers directly with Chinese manufacturers for streamlined sourcing.
Collaborate with professional teams to create engaging events, helping brand stories expand beyond their niche and become industry highlights.
Establish a talent marketplace for the fishing tackle sector, connecting professionals with companies to swiftly address core talent shortages in areas such as new media and e-commerce.
on-site Activity
Offering a one-stop solution from certification, brand packaging, and channel development to overseas marketing, empowering Chinese companies to transition from "product export" to "brand globalization."
We integrate related industries such as technology (smart wearables, underwater drones), fashion (outdoor functional apparel), cultural tourism (fishing destination tourism, competition IP), and automotive (off-road vehicles, RVs).
Collaborate with mainstream media, vertical KOLs, MCN agencies, industry media, and comedy talk show organizations to host a large-scale live speech and sharing event.
Gathering industry elites to explore trends and innovations, drive technological and consumption upgrades, and empower a new future for the fishing industry.
Traffic Guide
It is recommended to choose the appropriate means of transportation, low-carbon green travel.
Through Line 1/2, People’s Square Station; Line 3, Hongkou Park Station; Line 4, South Xizang Station; Line 6, West Gaoke Road Station; Line 9, Lujiabang Road Station; Line 10, Laoximen Station, you can transfer to Line 8 to China Art Palace Station and walk 730 meters to the exhibition hall.
Through Line 1, Hanzhong Road Station; Line 2, West Nanjing Road Station; Line 3/4, Jinshajiang Road Station; Line 7, Changshou Road Station; Line 9, Madang Road Station; Line 10, Xintiandi Station; Line 11, Lund Road Station; Line 12, Hanzhong Road Station/West Nanjing Road Station, you can transfer to Line 13 to Shibo Avenue Station and walk 688 meters to the exhibition hall.
Airport PVG → SWEECC
Cab: about 50 minutes; about CNY 140.
Airport SHA → SWEECC
Cab: about 35 minutes; fare about CNY 80.
Airport SHA Hotline: 021-62688918 Airport PVG Hotline: 021-38484500
Shanghai Railway Station – SWEECC
Cab: 13 kilometers apart; the fare is about CNY 37.
Metro: You can take Line 1 to People’s Square Station, transfer to Line 8 and get off at Yaohua Station, walk for 7 minutes to Shanghai World Expo Exhibition and Convention Center.
Shanghai South Railway Station – SWEECC
Cab: 9 kilometers apart; the fare is about CNY 27.
Metro: You can take Line 1 to People’s Square Station, transfer to Line 8 and get off at Yaohua Station, walk 7 minutes to Shanghai World Expo Exhibition and Convention Center; about 50 minutes.
Shanghai Hongqiao Railway Station – SWEECC
Cab: 25 kilometers apart; fare is about CNY 80.
Metro: Terminal 2 Take Line 2 to People’s Square Station and transfer to Line 8 to Shanghai World Expo Exhibition and Convention Center; about 40 minutes.
Shanghai Railway Station Hotline: 021-63179090
Shanghai World Expo Exhibition and Convention Center is located at the intersection of Guozhan Road and Zhoujiadu Road. It can be reached directly from the city center across Lupu Bridge and Nanpu Bridge.
Parking: B1 B2 Total 1500 parking spots.
China Stationery & Sporting Goods Association
Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd.
The Lifestyle Show
Service Qr Code