Exhibition Introduction
㎡ exhibition areas
professional visitors
premium exhibitors
fascinating activities
KOL
(2026 SWEECC date)
The 2027 Shanghai International Fashion Sports Show is a fashion, sports and lifestyle exhibition built around the concept of “Events drive content, and content drives consumer conversion.”
With live sporting events and immersive sports experiences as key entry points, the show brings together brand showcases, interactive experiences, consumer engagement and content creation, creating an integrated platform that connects sports events, brand exposure, audience engagement, consumer conversion and content amplification.
Online Gallery











Exhibit Categories
Sportswear Brands / Sports Footwear Brands
Smart Wearable Devices / Outdoor Equipment Systems
Sports Accessories & Lifestyle Products
Golf / Tennis / Pickleball
Badminton / Table Tennis
Cycling / Camping / Hiking / Mountaineering
Rock Climbing / Off-Road Sports / Equestrian Experiences
AI-Powered Sports Training Systems / Sports Data Analytics Platforms
Sports Rehabilitation Equipment / Smart Training Hardware
Virtual Sports Interactive Systems
Onsite Activities

Archery Open Tournament, Roller Skating Challenge, Skateboarding Challenge, Rock Climbing Challenge, Ultimate Frisbee Challenge and more.

Virtual Cycling Competition, Remote-Control Racing Esports, Virtual Golf Experience, Virtual Skiing Challenge, Digital Sports Challenge Systems and more.

Archery Grid Challenge, Putting Challenge, Balance Challenge, Basic Fitness Challenge, Reaction Speed Interactive Games and more.

New Product Launches, Collaborative Collection Launches, Trend & Innovation Showcases

Meet & Greet with Sports Creators,Creator Challenges,Live Streaming,Short-form Video Creation Activities.

Sports Consumer Trends Forum,Sports Brand Innovation Forum,Sports Event Economy Forum,Sports Technology Forum.
Traffic Guide
It is recommended to choose the appropriate means of transportation, low-carbon green travel.
Through Line 1/2, People’s Square Station; Line 3, Hongkou Park Station; Line 4, South Xizang Station; Line 6, West Gaoke Road Station; Line 9, Lujiabang Road Station; Line 10, Laoximen Station, you can transfer to Line 8 to China Art Palace Station and walk 730 meters to the exhibition hall.
Through Line 1, Hanzhong Road Station; Line 2, West Nanjing Road Station; Line 3/4, Jinshajiang Road Station; Line 7, Changshou Road Station; Line 9, Madang Road Station; Line 10, Xintiandi Station; Line 11, Lund Road Station; Line 12, Hanzhong Road Station/West Nanjing Road Station, you can transfer to Line 13 to Shibo Avenue Station and walk 688 meters to the exhibition hall.
Airport PVG → SWEECC
Cab: about 50 minutes; about CNY 140.
Airport SHA → SWEECC
Cab: about 35 minutes; fare about CNY 80.
Airport SHA Hotline: 021-62688918 Airport PVG Hotline: 021-38484500
Shanghai Railway Station – SWEECC
Cab: 13 kilometers apart; the fare is about CNY 37.
Metro: You can take Line 1 to People’s Square Station, transfer to Line 8 and get off at Yaohua Station, walk for 7 minutes to Shanghai World Expo Exhibition and Convention Center.
Shanghai South Railway Station – SWEECC
Cab: 9 kilometers apart; the fare is about CNY 27.
Metro: You can take Line 1 to People’s Square Station, transfer to Line 8 and get off at Yaohua Station, walk 7 minutes to Shanghai World Expo Exhibition and Convention Center; about 50 minutes.
Shanghai Hongqiao Railway Station – SWEECC
Cab: 25 kilometers apart; fare is about CNY 80.
Metro: Terminal 2 Take Line 2 to People’s Square Station and transfer to Line 8 to Shanghai World Expo Exhibition and Convention Center; about 40 minutes.
Shanghai Railway Station Hotline: 021-63179090
Shanghai World Expo Exhibition and Convention Center is located at the intersection of Guozhan Road and Zhoujiadu Road. It can be reached directly from the city center across Lupu Bridge and Nanpu Bridge.
Parking: B1 B2 Total 1500 parking spots.
THE 27TH CHINA (SHANGHAI) INTERNATIONAL BOAT SHOW 2027