Exhibition Introduction

Exhibition Introduction

60,000+

㎡ exhibition areas

49,000+

professional visitors

1000+

premium exhibitors

150+

fascinating activities

100+

KOL

(2026 SWEECC date)

Fashion in Motion, Life in Play

The 2027 Shanghai International Fashion Sports Show is a fashion, sports and lifestyle exhibition built around the concept of “Events drive content, and content drives consumer conversion.”

With live sporting events and immersive sports experiences as key entry points, the show brings together brand showcases, interactive experiences, consumer engagement and content creation, creating an integrated platform that connects sports events, brand exposure, audience engagement, consumer conversion and content amplification.

Online Gallery

Online Gallery

Exhibition Scope

Exhibit Categories

Fashion Sports Equipment

Fashion Sports Equipment

Sportswear Brands / Sports Footwear Brands
Smart Wearable Devices / Outdoor Equipment Systems
Sports Accessories & Lifestyle Products

Premium Sports

Premium Sports

Golf / Tennis / Pickleball
Badminton / Table Tennis

自然运动

Outdoor & Adventure Sports

Cycling / Camping / Hiking / Mountaineering
Rock Climbing / Off-Road Sports / Equestrian Experiences

Action & Extreme Sports

Action & Extreme Sports

Skateboarding / Roller Skating
Surfing / Urban & Street Sports

智慧运动

Smart Sports

AI-Powered Sports Training Systems / Sports Data Analytics Platforms
Sports Rehabilitation Equipment / Smart Training Hardware
Virtual Sports Interactive Systems

fascinating activities

Onsite Activities

Live Sports Arena

Archery Open Tournament, Roller Skating Challenge, Skateboarding Challenge, Rock Climbing Challenge, Ultimate Frisbee Challenge and more.

Virtual Sports Arena

Virtual Cycling Competition, Remote-Control Racing Esports, Virtual Golf Experience, Virtual Skiing Challenge, Digital Sports Challenge Systems and more.

Open Challenge Zone

Archery Grid Challenge, Putting Challenge, Balance Challenge, Basic Fitness Challenge, Reaction Speed Interactive Games and more.

Fashion Sports Brand Launch Show

New Product Launches, Collaborative Collection Launches, Trend & Innovation Showcases

KOL Sports Carnival

Meet & Greet with Sports Creators,Creator Challenges,Live Streaming,Short-form Video Creation Activities.

City Sports Forum

Sports Consumer Trends Forum,Sports Brand Innovation Forum,Sports Event Economy Forum,Sports Technology Forum.

Traffic Guide

Traffic Guide

HOW TO GET TO THE SHANGHAI WORLD EXPO EXHIBITION & CONVENTION CENTER?

It is recommended to choose the appropriate means of transportation, low-carbon green travel.

Through Line 1/2, People’s Square Station; Line 3, Hongkou Park Station; Line 4, South Xizang Station; Line 6, West Gaoke Road Station; Line 9, Lujiabang Road Station; Line 10, Laoximen Station, you can transfer to Line 8 to China Art Palace Station and walk 730 meters to the exhibition hall.

Through Line 1, Hanzhong Road Station; Line 2, West Nanjing Road Station; Line 3/4, Jinshajiang Road Station; Line 7, Changshou Road Station; Line 9, Madang Road Station; Line 10, Xintiandi Station; Line 11, Lund Road Station; Line 12, Hanzhong Road Station/West Nanjing Road Station, you can transfer to Line 13 to Shibo Avenue Station and walk 688 meters to the exhibition hall.

Airport PVG → SWEECC

Cab: about 50 minutes; about CNY 140.

Airport SHA → SWEECC

Cab: about 35 minutes; fare about CNY 80.

Airport SHA Hotline: 021-62688918 Airport PVG Hotline: 021-38484500

Shanghai Railway Station – SWEECC

Cab: 13 kilometers apart; the fare is about CNY 37.

Metro: You can take Line 1 to People’s Square Station, transfer to Line 8 and get off at Yaohua Station, walk for 7 minutes to Shanghai World Expo Exhibition and Convention Center.

Shanghai South Railway Station – SWEECC

Cab: 9 kilometers apart; the fare is about CNY 27.

Metro: You can take Line 1 to People’s Square Station, transfer to Line 8 and get off at Yaohua Station, walk 7 minutes to Shanghai World Expo Exhibition and Convention Center; about 50 minutes.

Shanghai Hongqiao Railway Station – SWEECC

Cab: 25 kilometers apart; fare is about CNY 80.

Metro: Terminal 2 Take Line 2 to People’s Square Station and transfer to Line 8 to Shanghai World Expo Exhibition and Convention Center; about 40 minutes.

Shanghai Railway Station Hotline: 021-63179090

Shanghai World Expo Exhibition and Convention Center is located at the intersection of Guozhan Road and Zhoujiadu Road. It can be reached directly from the city center across Lupu Bridge and Nanpu Bridge.

Parking: B1 B2 Total 1500 parking spots.

Contact Us

About Us

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The Lifestyle Show

OD官网

Service Qr Code

Current Exhibition

69e35c8691543b2b3a900eb3a84183d

THE 27TH CHINA (SHANGHAI) INTERNATIONAL BOAT SHOW 2027

Organizer