Shanghai International Lure Fishing Show is the only interactive exhibition with the theme of Lure Fishing in China. It expands rapidly every year, with extraordinary innovation and thematic leadership. The Lure Fishing Exhibition in 2021 integrates many aspects such as star interaction, product experience, business negotiation, cultural communication and event publicity, attracting a large number of professionals to watch and learn, making the fans of all walks of life enjoy themselves and become Lure Fishing people’s annual grand gathering. More importantly, organizers continue to increase the promotion in the incremental market, so more and more people understand what is the Lure fishing, and they participate in the campaign, which brings new blood into the industry.

Shanghai International Lure Fishing Show ended at Shanghai New International Expo Centre in 2025. The exhibition attracted more than 100 domestic and international Lure brands and more than 150 domestic and international Lure cafes to interact with fans, with an audience of 48000+ at home and abroad.