Breaking News: Five New Additions to the Murakami HEARTLAND Rod Series Set for 2024 Release
The HEARTLAND Ryuryu series, the signature line of fishing rods designed by the renowned angler Haruhiko Murakami, is a household name within the global angling community.

Celebrating Two Decades of Excellence: The Avail MicrocastSpool AMB2518 TR 20th GOLD Limited Edition
To commemorate the significant milestone of the company’s 20th anniversary, Avail proudly introduces a highly limited edition aftermarket spool specifically engineered for the legendary ABU 2500 and 2600 series baitcasting reels.

Waikiki Surfing Legends: From the Mythic One-Mile Wave to the Golden Age of the Beach Boys
The mythic 1-mile wave
Duke Kahanamoku, a five-time Olympic medalist in swimming, used his global fame to share the sport of he’e nalu (wave sliding) with the world.

BCL Draft Waker x Tailwalk Collaboration: The Ultimate Commemorative Lure Honoring a Pro Angler’s Legacy
Mr. Koji Kusawa serves not only as the brand ambassador for BCL (Blockchain Lures) but also as a former JB World professional angler, who has secured countless victories in the highly competitive U.S. FLW Tour.

18 fascinating facts about Waikiki’s surf culture
One of the first images that comes to mind when we hear the word Waikiki is clear waters, white-sand strips, hotels, and tall buildings.

The Lifestyle Show 2025 Shanghai pre-registration is officially opened!
Visitor pre-registration is now officially opened!