August–September 2026 Global Diving Industry Highlights | Preview of 2027 Shanghai International Water Sports Expo
The 2027 Shanghai International Water Sports Expo will be held at the Shanghai World Expo Exhibition & Convention Center from March 28 to 30.
Youth Flood In: Where Are Lure Fishing’s Next Opportunities?
In 2025, 6.3 million people in the United States tried fishing for the first time, accounting for 11% of all participants for the year, up from 9% in 2024.
Water Sports Under the 7-Trillion-Yuan Target: Three Overlooked Policy Signals Reshaping Industry Rules
On September 3, at the State Council Information Office press conference for the launch of the 15th Five-Year Plan period, the General Administration of Sport of China set the target for the total scale of the sports industry at 7 trillion yuan by 2030.
Fishing Sunglasses: Why Have They Become a Favourite Among Lure Anglers?
When lure anglers talk about gear upgrades, the first thing most fishing enthusiasts think of is always the carbon grade of rods, reel lightweight design and the tensile strength of PE lines.
20th‑Anniversary Edition! Avail MicrocastSpool AMB2518 TR 20th GOLD Reel Spool for ABU 2500 Series Reels
To celebrate its 20th anniversary, Avail has released a commemorative custom spool built for ABU 2500/2600 series baitcasting reels. This limited‑edition product comes in an ornate gift box.
Breaking News! Five New HEARTLAND Rod Models by Haruhiko Murakami to Hit the Market
Renowned in angling circles, the HEARTLAND Ryuryu series is Haruhiko Murakami’s signature fishing‑rod line.