The Lifestyle Show -lifestyle show 2026-lure fishing show

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2025生活方式上海秀

2025年3月30日-4月2日

上海世博展览馆

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Exhibition Introduction

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The Lifestyle Show 2027

The 2027 The Lifestyle Show will be launched at the Shanghai World Expo Exhibition and Convention Center from March 28 to 30, 2027 The exhibition features water recreation, creating seven thematic sections, including: Watersports, Lure Fishing, RV camping, Theme Travel, Outdoor Sports, Amusement Equipment, Elite Lifestyle. The show innovates traditional exhibition concept and brings the major leisure industry cross-border feast for domestic and foreign visitors with the multi-dimensional space, cross-border combination of exhibits and multiple interactive activities.

Watersports

Lure Fishing

海外置业 Overseas Property

尚品生活 BBDS

2026 REVIEW

professional visitors

premium exhibitors

㎡ exhibition areas

fascinating activities

KOL

（2026 SWEECC DATE）

online influencer

The Lifestyle Show 2025 Shanghai pre-registration is officially opened!

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Exhibition Scope

Exhibit Categories

Watersports

The exhibition covers equipment, events, clubs, training and other sectors. Integration of the entire industrial chain exhibitors, dozens of interactive experience activities, 25 years of high quality database and 100 cross-border medias, to jointly create a professional exhibition of watersports.

Lure Fishing

The exhibition integrates all resources of Lure Fishing, including lure fishing equipment, organizations, venues, celebrities, professional medias, and carries out hundreds of Lure-related activities on the spot. It is dedicated to building a platform for in-depth communication between Lure lovers and Lure brands, being the only Lure Fishing theme exhibition in China .

Outdoor Sports

Focus on the outdoor original brand, plan B-terminal, radiate C-terminal, create a cross-border industry exhibition based on outdoor, integration of fashion design and fashion culture, plough the outdoor field, precise business matching, multi-category interactive experience, and narrow the distance between industry and life, brand and consumers.

Amusement Equipment

Cross-border sharing and win-win cooperation. Expand the application scenarios of new products and technologies, increase the influence of amusement facilities and equipment in the pan-entertainment industry, meet the needs of professional users such as various purchasers to a greater extent, pave the way for the future development of amusement enterprises, promote inter-industry technical exchange and cooperation, and create a grand gathering.